Certified Media and Public Relations

By admin Categories: Soft Skills
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About Course

Two Days Training with International Certifications, Available for the Groups and for the companies
also with the discounted rates on English and Arabic Language.
In-house or live and virtual public events.

Module One: Getting Started

  • Workshop Objectives

Module Two: Networking for Success (I)

  • Creating an Effective Introduction
    Making a Great First Impression

Module Three: Networking for Success (II)

  • Minimizing Nervousness
    Using Business Cards Effectively
    Remembering Names

Module Four: The Meet and Greet

  • The Three-Step Process
    The Four Levels of Conversation
    Case Study (I)
    Case Study (II)

Module Five: Dressing for Success

  • The Meaning of Colors
    Interpreting Common Dress Codes
    Deciding What to Wear

Module Six: Writing

  • Business Letters
    Writing Proposals and Reports
    Executive Summaries

Module Seven: Setting Goals

  • Understanding Goals
    SMART Goals
    Helping Others with Goal Setting

Module Eight: Media Relations

  • Television
    Print
    Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

  • Gauging the Impending Crisis Level
    Providing Feedback and Insights
    How Information will be distributed
    Tracking the Overall Effect

Module Ten: social media (The PR Toolkit)

  • Blogs
    Wikis
    Podcasts
    Social Bookmarks
    RSS Feeds

Module Eleven: Employee Communications

  • Verbal Communication
    Non-Verbal Communication Skills (Body Language)
    Email Etiquette
    Negotiation Skills
    Making an Impact

Module Twelve: Wrapping Up

  • Words from the Wise
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