Certified Media and Public Relations
Description
Two Days Training with International Certifications, Available for the Groups and for the companies
also with the discounted rates on English and Arabic Language.
In-house or live and virtual public events.
Module One: Getting Started
- Workshop Objectives
Module Two: Networking for Success (I)
- Creating an Effective Introduction
Making a Great First Impression
Module Three: Networking for Success (II)
- Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Module Four: The Meet and Greet
- The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)
Module Five: Dressing for Success
- The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Module Six: Writing
- Business Letters
Writing Proposals and Reports
Executive Summaries
Module Seven: Setting Goals
- Understanding Goals
SMART Goals
Helping Others with Goal Setting
Module Eight: Media Relations
- Television
Print
Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
- Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information will be distributed
Tracking the Overall Effect
Module Ten: social media (The PR Toolkit)
- Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
Module Eleven: Employee Communications
- Verbal Communication
Non-Verbal Communication Skills (Body Language)
Email Etiquette
Negotiation Skills
Making an Impact
Module Twelve: Wrapping Up
- Words from the Wise
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